Fall 2018 Technical Writing Program
The WonderWriter Academy is a 14-week development program designed for technical writers. The next one starts October 15 and runs through January 28, 2019. WonderWriter Academy is open to any professional who wants to produce content that is high quality, engaging, consistent and optimized for digital.
**Early Bird pricing is in effect until October 1. After October 1, the price is $895 per person.**
Week 0, October 15. Orientation.
Understand how to use the website and access resources. Learn guiding principles for high-quality content creation, and understand the WonderWriter Academy method.
Weeks 1-2, October 22. The Power of Consistent Brand & Style.
Understand how to make your brand more memorable and compelling. Practice the voice, tone and style to reflect your organization's brand. Learn the typical pitfalls that organizations make that dilute their brand. Create or update your style guide (if needed).
Weeks 3-4, November 5. Peer Editing.
Dive deep on one of the biggest roadblocks to excellent writing - inadequate feedback. Learn how to improve the quality of your content through peer editing. Practice providing your classmates with constructive, helpful feedback on each other’s writing.
Weeks 5-6, November 19. Writing for Readability and Engagement.
Learn how to understand the needs of your audience and how to use plain language and storytelling to improve readability and engagement.
Weeks 7-8, December 3. Leveraging Support Visuals to Communicate.
Infographics, diagrams, pictures and other support visuals are one of the most powerful communication tools in a technical writer's toolbox. Learn how to select and help guide the design of support visuals to be most effective.
Weeks 9-10, December 17. Interviewing Subject-Matter Experts.
Learn how to overcome time barriers, knowledge gaps and other hurdles to get the information you need to craft end-user-friendly content.
Weeks 11-12, December 31. Writing for Digital - SEO.
Learn how SEO has rapidly evolved. Understand why less is more when it comes to keywords and phrases. Discuss the future of Search.
Weeks 13-14, January 14. Writing for Digital - Social.
We will review and share best practices for established and emerging social channels. Learn how to get consumers engaged quickly on even the smallest screens.