Courses

WonderWriter offers a blended learning solution: Online, self-paced courses supplemented with live, facilitator-led classrooms, where learners are encouraged to participate and take a deeper dive into the content of the online course. Each classroom also has a Subject-Matter Expert whose sole focus is healthcare communication. They are available for experiencing sharing as well as answering any and all questions learners may have.

Check out the courses below that are covered in the year-long program.

What your team will learn

Maximizing Digital

How to write for various channels and formats across SEO, social, web, email, and advertising

Telling Stories

How to capture and tell stories of care and compassion in plain language

Building Connections

How to effectively convey brand and speak with one voice through peer coaching

Engaging Physicians

How to drive social action to earn doctors' buy-in and bring about change

1 The Power of Consistent Brand & Style

Understand how to make your brand more memorable and compelling.  Practice the voice, tone and style to reflect your organization’s brand. Learn the typical pitfalls that healthcare organizations make that dilute their brand. Create or update your style guide (if needed).

By the end of this course, you will be able to:

 

2 Peer Coaching

Dive deep on one of the biggest roadblocks to excellent healthcare writing – inadequate feedback. Learn how to improve the quality of your content through peer editing. Practice providing your classmates with constructive, helpful feedback on each other’s writing.

By the end of this course, you will be able to: 

 

3 Keep It Simple: Using Plain Language

Effective communication begins with plain language your reader can understand the first time she reads it.

By the end of this course, you will be able to:

 

4 Storytelling that Engages Hearts and Minds

Storytelling helps us all create content that connects with underlying emotion, especially with consumers, donors and community leaders.  Practice writing classic story arcs and learn to avoid storytelling ruts

By the end of this course, you will be able to: 

 

5 Capturing Compelling Patient Stories

Patient stories are one of the most marketing powerful tools in a healthcare organization’s toolbox, but they are rarely captured or told well.  Learn how to interview patients to uncover the most powerful story attributes. Practice selecting the best medium for a patient story. Learn how to create a community of associates who are trained to recognize and record powerful patient stories.

By the end of this course, you will be able to: 

 

6 Interviewing Subject-Matter Experts

Feel confident and professional interviewing doctors, nurses, medical directors and administrators. Learn how to overcome time barriers, knowledge gaps and other hurdles to get the information you need to craft patient-friendly content.

By the end of this course, you will be able to:

 

7 Physician Engagement Strategies

Improving outcomes is key to high patient satisfaction, and those outcomes can’t be achieved without engaged physicians. According to Health Catalyst, “From providing frontline care to filling leadership positions, physicians drive 75 to 85 percent of all quality and cost decisions.” They continue: “A survey by Gallup highlights the importance of engaged physicians: for one hospital alone, there was a 26 percent increase in productivity for engaged physicians over disengaged physicians.”

By the end of this course, you will be able to:

 

8 Writing for Digital – Social
We will review and share best practices for established and emerging social channels.  Learn how to get consumers engaged quickly on even the smallest screens.

By the end of this course, you will be able to:

 

9 Writing for Digital – SEO
Learn how SEO has rapidly evolved.  Understand why less is more when it comes to keywords and phrases.  Discuss the future of Search. 

By the end of this course, you will be able to:

It's simple.

We make WonderWriter Academy simple in a complicated world. It's a set-aside time that communicators look forward to, allowing them to engage and grow.

Save the dates.

WonderWriter courses build conceptually from one module to another, so for the most robust learning experience, we recommend that learners attend all live classrooms.

Attend one class (module) every other week. 

Every other Monday, WonderWriter posts a new module. This kicks off the topic your team will dive into over the next two weeks.

Complete assignments.

Reading and writing assignments help solidify the current lesson.

WonderWriter Academy creates better writers.

Let us prove it.

Love it, or it’s free.

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